Kogbagidi announced this on his Instagram page, with a picture of the representative from the company.
Luc Belaire is the brainchild of Brett Berish, CEO of California-based Sovereign Brands, and was inspired by the success of another sparkling wine it has put on the U.S. wine map: Armand de Brignac.
A sparkling rosé from the south of France has pulled off a coup. Launched just three years ago, Luc Belaire Rare Rosé recently leaped to number 23 in Wine-Searcher’s most-wanted list after barely registering in searches when it first appeared.
Kogbagidi whose full name is Olasunkanmi Quadri Taoreed is one of Nigeria’s most consistent Promoters in the Entertainment Industry for both music, film, brand and International Promotions in Nigeria with a number of successful concerts, shows, rave and club tours both home and abroad.
The deal is another proof of the continued partnership between an alcoholic beverage and the entertainment industry with the likes of Yemi Alade, Diamond Platnumz, Rick Ross, DJ Khaled, Dave East, A-Boogie, Nipsey Hussle, Rapsody, Trina, Fat Joe, Trina, Ski Mask among others.
Luc Belaire, the smash-hit line of premium sparkling wines, has unveiled 10 iconic new bottles inspired by its celebrity ambassadors with the hope to access Kogbagidi’s popularity in the Nigerian Entertainment scene to attract more patronage for the brand.
It is very possible that it is Kogbagidi’s consistency as one of the popular International Promoter in Nigeria with a large number of social media followers on Instagram, Facebook, WhatsApp and Snapchat that influenced Luc Belaire’s decision to choose him as its brand influencer, the brand itself being a distinct choice for wine lovers in Nigeria.